In this virtual session, Charlie Snyder will talk with nonprofits on how to grow social media followings through engaging content based on his experience working in academics, athletics, and the arts for nonprofit companies big and small.  

He’ll answer hard-hitting questions like “Should I just make a crappy flyer and post it on Instagram?” The answer is no, and that’s just one of the many pro tips you can expect at this session. No to graphics, but yes to images, video clips, happy faces, personal stories, and more.  

About Our Presenter

Charlie Snyder serves as the Director of Public Relations, Marketing & Communications for Arizona Arts and the College of Fine Arts at the University of Arizona. He oversees branding, social, web, and media efforts for the division. In four years, the social media audience has grown by 500 percent. Prior to moving to Tucson, Snyder worked in the U.S. Olympic Movement, serving in seven Olympic Games. As Communications Director at USA Volleyball, his communications team increased the Facebook following from 65,000 to 650,000, Instagram from zero to 500,000, and web traffic from 1.5M to 4.7M visitors in four years. He also worked as Communications Director at a small nonprofit, the Colorado Springs Fine Arts Center, where web traffic doubled twice in five years.     

And, yes, if you were wondering, Charlie is married to CFSA’s own Rose Snyder, who works with the Center for Healthy Nonprofits.