The Center for Healthy Nonprofits will be holding a monthly gathering of nonprofit marketing and communications professionals to share resources and interact with experts and each other in order to learn and grow.
Meetings are held via Zoom on the second Tuesday of each month from 3:30 PM to 4:30 PM.
If you are interested in joining this ongoing group, please contact Paula Van Ness at email@example.com to obtain more information and the link to participate.
This month’s Marketing + Communications Roundtable will feature a guest presentation from Dawn Brown – “Vuja De, it’s Backwards Day”
The most left brain thing we do as marketers and fundraisers is to determine who we are going to persuade to donate to our organizations. We go back to our donor lists and databases and choices are made or they aren’t. Let’s talk about why we keep using the same data over and over without getting different results.
Then we often think of the best marketers as being the most original. While it is true that creativity is a primary ingredient here, you still must take your ideas and execute them—that takes boldness. But Adam Grant says that ‘the hallmark of originality is rejecting the default and exploring whether a better option exists.’ Looking through the vuja de lens is where the magic of moxie is found.
So, I declare today Backwards Day as we explore Vuja De!
About Our Presenter
Dawn is a teacher by trade and has continued to teach long after completing her master’s degree in Management at Indiana Wesleyan University. Initially she enjoyed teaching children to read in the Plano Independent School District in Plano, Texas. Then she began her professional development career as the National Implementation Manager for Vivendi-Universal where she instructed educators across the country. Dawn joined the Community Foundation of Grant County, Indiana in 2005 as a Development Officer and became the President/CEO in 2012. She married her high school sweetheart, Jerry and together they raised two fine young men—Griffin, 26 and Dalton, 23. Dawn’s grandmother once told her to find out what she loved to do and then figure out how to get paid for it. She’s done that in Grant County, Indiana where she’s been recognized for her community-building work as an ATHENA Award recipient, the OCRA Award Recipient for Indiana Main Street Volunteer of the Year, and as Indiana Wesleyan University’s 2020 Tony Maidenberg Community Service.