Search is no longer just Google. Donors, volunteers, and community members are now using AI tools like ChatGPT and Gemini to find organizations and resources. In this 1-hour session, Jennifer Yamnitz of Adance Marketing breaks down what AI-powered search is and what it means for nonprofits, why traditional SEO still matters, and practical steps to strengthen your organization's visibility across both search engines and AI platforms.
About the Presenter
Jennifer Yamnitz is the founder of Adance Marketing, an integrated brand strategy consultancy serving arts and cultural institutions, higher education, and professional service firms. With 20+ years of experience spanning PR, graphic design, and brand strategy, she has led marketing teams across industries from tourism to higher education. She holds a master's in marketing from the University of Arizona Eller College of Management.
Jennifer helps organizations build brand strategies rooted in marketing science, so their expertise becomes visible, credible, and easy to find, whether someone is searching on Google or asking an AI platform like ChatGPT or Gemini.
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