At a time when in-person events are not an easy option and given that online and hybrid events are here to stay, creating engaging digital experiences has never been more important. Although your tradition might have been to offer in-person fundraising galas and the like— you can deliver successful events in the digital world.

Facilitated by Philanthropic Consultant Stuart Mellan, this seminar will foster a lively discussion with individuals who have experienced success (and lessons learned the hard way) with virtual fundraising events.

Session topics will include:
— how to promote, recruit and program successfully
— how to “make the ask” in real time; and other fundraising models
— “to charge or not to charge” an admission fee
— unique techniques for thanking donors
— live-streaming and other media platform considerations
— auctions, raffles and other options
— partnering with a local business

The session format will be interactive and allow participants to share success stories and pose questions to the presenter and other experts participating in this session.

About the Presenter

Stuart Mellan is a Philanthropic Advisor working with Funders and Nonprofit CEOs though his consulting firm, He served for twenty-five years as the President and CEO of the Jewish Federation of Southern Arizona, having retired in May of 2020. In this role he established strategic partnerships and played an advisor role with numerous nonprofit organizations, many of whom received funding from the Federation or its Foundation.

During his time in Tucson, the Federation excelled in financial resource development, creative programming, strategic planning, and community collaborations. Annual fundraising more than doubled, and the assets of the Foundation grew from $10 million to over $100 million; over $30 million in capital campaigns were conducted during his tenure. Under Stuart’s leadership, the Federation conducted a population study and various strategic plans, and it helped to develop new programmatic initiatives to create an even more vibrant, collaborative, and inclusive community.