Marketing + Communications Roundtable

The Center for Healthy Nonprofits will be holding a monthly gathering of nonprofit marketing and communications professionals to share resources and interact with experts and each other in order to learn and grow.

Meetings are held via Zoom on the second Tuesday of each month from 3:30 PM to 4:30 PM.

If you are interested in joining this ongoing group, please contact Paula Van Ness at pvanness@cfsaz.org to obtain more information and the link to participate.

This month’s Marketing + Communications Roundtable will feature a guest presentation from Dawn Brown – “Vuja De, it’s Backwards Day”

The most left brain thing we do as marketers and fundraisers is to determine who we are going to persuade to donate to our organizations. We go back to our donor lists and databases and choices are made or they aren’t. Let’s talk about why we keep using the same data over and over without getting different results.

Then we often think of the best marketers as being the most original. While it is true that creativity is a primary ingredient here, you still must take your ideas and execute them—that takes boldness. But Adam Grant says that ‘the hallmark of originality is rejecting the default and exploring whether a better option exists.’ Looking through the vuja de lens is where the magic of moxie is found.

So, I declare today Backwards Day as we explore Vuja De!