This session, designed for both staff and board leaders of nonprofits, will kick off the initial topic of “Helping Donors Give Wisely and Helping Charities Build Trust.”

Pam Crim will provide an overview of the BBB’s Charity Review program in Southern Arizona, which is the local arm of BBB Wise Giving Alliance ( She will review the standards that nonprofits should uphold and describe how it builds donor trust when organizations comply with those standards.

She will describe our community’s success with Charity Review, especially with some of the more well-known nonprofits, and will make a case for how it is essential for smaller nonprofits and start-ups. She will welcome questions from both those who are familiar with the review process and those who are learning about it for the first time.

The next presentation for this session, by Paul Melendez, will build on Pam’s content, dealing specifically about breach of trust in the business, government and nonprofit sectors. Dr. Melendez will describe a useful decision-making model called Objective Model of Analysis (OMA) and then will apply it to a nonprofit case.

Small groups will have an opportunity to discuss the case and share their thoughts about the ethical dilemmas it presents.  Then, participants will have the opportunity to discuss with both Pam and Paul the financial, ethical and legal factors that lead to healthier and trustworthy nonprofits.

Register here!

About the Presenters:

Pamela Crim, CEO/President of Better Business Bureau Serving Southern Arizona, has extensive experience in nonprofit work and has also owned her own businesses, which has given her a unique edge in preparation for her position of CEO of Better Business Bureau Serving Southern Arizona. Her most well-known business is the regional internet service provider, which she owned and operated for over eight years. During her time there, she orchestrated the acquisition of the DSL segment of a large local internet service provider, AZStarnet. She also secured long-term contracts with big names such as University of Arizona, Canyon Ranch, Krebs Engineers, and Arizona Sonoran Desert Museum.

Before selling she earned two Copper Cactus Awards for Best Place to Work and the Business Growth Award.

Before joining BBB, Crim was the Southern Arizona Director of Sales for Cox Business where she developed and maintained strategic relationships with community partners, set strategy of capital investment for the network’s downtown expansion, and led the sales team.

Crim lived all over the country while working for Baxter Healthcare for 15 years but has been in Tucson for 25 years. She loves the Southern Arizona community and has served on several different nonprofit boards. Currently, she serves as Chair of La Frontera Behavioral Health and as recent Chair of Woman at the Top – one of the largest women’s business groups in Tucson. Recently, Pam was invited to sit on the Eller Center for Leadership Ethics Advisory Board. Throughout the years, Crim has served on the boards of Make-A-Wish Arizona, Junior Achievement, Tucson Hispanic Chamber of Commerce, and served as a Small Business Commissioner for the City of Tucson.

During the last five years at BBB, her leadership has grown the BBB’s Accredited Business base and focused extensive efforts for outreach to our rural and border communities. Additionally, the BBB now plays an active role educating and safeguarding our military population from being victims of fraud and scams. The recent re-launch of BBB’s Charity Review to the Southern Arizona nonprofit community on March 1, 2018, has been well embraced by our community and a critical resource for wise giving!

“My continued vision for the BBB of Southern Arizona is to ensure that we are reaching the entire community not just our current members. We want the new entrepreneurs and young consumers to better get to know us and truly understand all we have to offer Southern Arizona. We take our mission very seriously and we need to be creative in finding ways to reach all businesses and consumers.” –Pam Crim

 Professor Paul Melendez, Founder of the Center for Leadership Ethics at University of Arizona, has been with the Eller College of Management since 1996. He earned his doctorate from The University of Arizona with a specialization in “privatization.” He is a Professor and Assistant Department Head in the Department of Management and Organizations and Founder of the Center for Leadership Ethics.

As a Professor, he teaches undergraduate and graduate courses in business ethics, international management, organizational behavior, human resources, and innovation. He authored a textbook titled Moral Problems in Management: An Objective Model of Analysis published by McGraw-Hill in 2019. He has led academic programs to emerging economies in South America, Asia, Europe, and the Middle East. He consults for clients around the world on ethical decision-making, transformational leadership, and innovation. He is ranked one of the top professors and consultants in the college, consistently creating value through his creative, authentic, and engaging style.

As Assistant Department Head, he supports the Department of Management and Organizations with curricular, teaching, and service-related matters. He is primarily responsible for the Undergraduate and MBA Program curriculums, overseeing teaching assignments for management courses, and representing the department on various academic committees.

As Founder of the Center for Leadership Ethics, he leads efforts to improve organizational ethics through cutting-edge research, education, and outreach programs. The Center for Leadership Ethics is the first of its kind at The University of Arizona and internationally renowned.

Dr. Melendez was previously on the faculty of the School of Public Administration and Policy where he taught courses in public policy, public management, and the analysis of data for decision-making. He also served as Assistant Dean for Eller Executive Education where he successfully helped launch a non-profit, demand-driven, consulting wing for the college. He is a native Tucsonan and a proud “Wildcat.” He has a beautiful wife, son, and daughter. In his spare time, he enjoys traveling with his family, reading, and supporting various non-profit organizations as a volunteer and board member