Linda will cover how to train your media spokesperson to prepare for and manage your company’s message during a tough media interview. This session is for any executive, media spokesperson, or public relations executive who is responsible for managing a company’s reputation and the kind of issues or crises that cause on-going media attention.

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About the Presenter:

Linda Welter, Principal & CEO of the Caliber Group, is a veteran crisis, issues, and reputation management expert with more than 25 years of experience helping organizations build, reposition and protect company brands and reputations during challenging times. She has helped numerous organizations successfully navigate reputation-defining crises, including business closures, bankruptcies, and layoffs; foodborne illnesses; accusations of ethics violations, racism, and wrong-doing; hostile mergers and acquisitions; and our current pandemic. Her mission is to help the leaders of organizations solve complex problems, manage change, communicate effectively, protect reputations, and strengthen relationships with the audiences critical to an organization’s success.