Marketing & Communications Roundtable
‘The Brand That Got You Here Won’t Get You There – A Mini Brand Clarity Workshop’
Tuesday, June 10, 2025 | 4:00 PM – 5:00 PM MST | Zoom
Your organization has evolved, but has your brand kept up?
The Center for Healthy Nonprofits will hold a quarterly gathering of nonprofit marketing and communications professionals to share resources, interact with experts, and learn and grow. All are welcome!
In this live mini workshop, Brandologist Raechel Larsen will walk you through a clarity-driven process to uncover the disconnect between where your brand is now… and where you are. If your website, logo, or messaging just don’t feel like your organization anymore, this is for you.
You’ll walk away with:
• A brand self-assessment to pinpoint what’s no longer working
• Ideal Client reflection to see who you really should be attracting
• Reflection prompts to uncover your next evolution
• Real-world examples of what happens when your brand finally fits
• A first step toward a brand that supports your growth instead of stalling it
This isn’t a strategy overload. It’s an honest check-in with your brand and your organization.
It’s time to stop forcing a brand that no longer reflects who you are and who you serve.
Let’s find the fit that moves with your purpose.
About the Presenter
Raechel Larsen is the CEO and Creative Director of Modern Bay Branding Bar, a luxury branding agency known for crafting brands that fit like your favorite pair of jeans—confident, effortless, and tailored to who you’ve become. With a heart for transformation and a gift for clarity, Raechel helps ambitious small business owners rebrand their companies in just 1 to 4 days of their time.
Over the past three years, Raechel’s business has grown alongside her personal evolution. During that time, she navigated a life-changing car accident, supported her deployed husband, adopted her foster son, gained custody of her bonus daughter, bought a home, and gave birth to a new baby. These experiences deepened her commitment to building brands that move with her clients’ lives and reflect the truth of who they are today —all while growing a business rooted in service, authenticity, and resilience. Her journey gives her a deep understanding of what it means to evolve—and how essential it is that your brand grows with you.
Through her signature Brand Fit Formula, Raechel offers more than just beautiful design. She guides her clients through a clarity-driven experience that aligns their visual identity, messaging, and digital presence into something that finally feels right and sets them up for success. Paired with her custom-built business software, The Rivet, Raechel ensures her clients not only attract their dream clients—but have a seamless, streamlined way to serve them. She’s known for her “magic hour” branding sessions, her belief in doing things right the first time, the ability to give clients the confidence to show up as their best selves, and see the brand her client’s want before they do. Because at Modern Bay, branding is made to fit like your favorite pair of jeans.