In this presentation you will learn the principles of creating an effective online marketing strategy, and how you can use video to accomplish your goals by making digital assets that provide value to your target audience. Discover how to create and automate a ‘journey’ for your audience that will not only build relationships but create advocates for your cause. Learn how even simple videos created with your mobile phone can build trust and authority with those you serve.

About Our Presenter

Nate McKowen is a local, award-winning filmmaker and owner of Updraft Productions, a video production and online marketing company that helps nonprofit organizations tell their stories and get those stories out into the world.