Building a Case for Support That Inspires Action: Fundraising success begins with a clear and compelling Case for Support that ignites passion, builds trust, and motivates people to invest in your organization.

• Are you tired of not having the information you need to answer questions about the impact your organization makes?
• Do you wish you had a single document to guide your fundraising and communications?

In this workshop you will learn everything you need to create a Case for Support that will result in:

• Everyone feeling confident when answering questions about the difference your organization makes and telling your story.
• Will make fundraising and grant writing easy.

In this workshop, we will cover the three stages of creating and leveraging a powerful Case For Support:

• Phase 1: Collect the gems that tell the story of your organization’s impact
• Phase 2: Create a Treasure Chest with all the information you need to answer any question and showcase your work
• Phase 3: Craft powerful and compelling communications that tell your story effectively and magnetize support of all kinds.

About the Presenters

Cassandra O’Neill, MA, Author & Founder of Leadership Alchemy LLC. Cassandra is a high energy passionate lifelong learner. She has worked with over 200 organizations to increase their impact, some of which includes the Arizona Community Foundation, Jewish Family & Children’s Services of Southern Arizona, National Alliance on Mental Illness Southern Arizona, Arizona State Library, University of Arizona, and United Way of Tucson and Southern Arizona. She has extensive experience in building capacity for policy and system change, community engagement, strategy development, and adoption of collective leadership in the social sector. She has raised over $60 million in funding from government agencies and foundations, and served in leadership roles on multiple nonprofit boards. She is a co-author of the book Five Elements of Collective Leadership. An excerpt from the first chapter was published by the NonProfit Quarterly.

Tracey McConnell, Nonprofit Consultant and Founder of Creative Capacities LLC. Tracey is passionate facilitator of learning and capacity building. She brings over 30 years of experience in fundraising, community building, strategic planning, and organizational development. Throughout Arizona and Yavapai County, Tracey has partnered with nonprofits such as Northern Arizona Restorative Justice, Arizona Myeloma Network, Prescott Area Leadership, Arizona Business & Education Coalition, MATForce and First Things First. Her leadership journey includes serving as Community Development Director at Verde Valley Sanctuary, Philanthropic Advisor at the Arizona Community Foundation, and Projects Director at Youth Count. She has also worked with Arizona State University’s Center for Nonprofit Leadership and Management and the Society of St. Vincent de Paul. An Arizona native, Tracey holds a bachelor’s degree in Intercultural Communication from Arizona State University.