Good public relations doesn’t require a huge budget or a large staff, but it does require a strategy.
Please join the Southern Arizona Chapter of the Public Relations Society of America for PR101, a back-to-basics workshop that can help nonprofits, small businesses and community groups work smarter and use today’s communications tools and tactics to their advantage. Space is limited to 35 participants.
When: Friday, September 12, 2014 | 9:00 a.m. – noon
Where: Community Foundation for Southern Arizona | Tucson, AZ
PR101 workshop sessions and presenters:
- Strategy, not Strategery: Why it’s so important to have a public relations/communications plan, and what that plan should include. Presented by Lauri Huff, APR, Manager, Corporate Communications, Avnet, Inc.
- Talking Points: Communicating clearly to internal audiences can stop rumors before they start and protect your organization’s reputation. Presented by Libby Howell, Senior Administrator/Corporate Communications, Southwest Gas.
- Social Media — Handle With Care: Social media is one of your most powerful tools, yet many people jump into the mix without a strategy, a plan or even a clear idea of potential downside consequences. Learn how to keep your personal brand — and that of your employer — blemish-free and working for you across the realm of cyberspace. Presented by Jodi Horton, APR, Fellow PRSA, President of IDEAS@WORK, Inc.
- Multipurpose Messaging: Concise, clear writing is critical in today’s fragmented and increasingly electronic communications environment. Presented by Angela Hagen, Marketing & Communications Manager, Literacy Connects.
RSVP deadline: Tuesday, September 9, 2014 by noon. CLICK HERE TO REGISTER TODAY!